Black Friday at Sommerfugl Kids

50% off
almost everything

Prices are already halved, so there's no code needed. Sale ends 30 November.

00Days
00Hours
00Mins
00Secs

Excludes pre-order items and selected smocks.

Laughing baby in a pink wide brim sun hat by the sand dunes Smiling baby in a pink gingham long sleeve smock eating strawberries Baby in a light blue gingham smock bib eating blueberries

Made for long summer days

Bows, smocks, sun hats. Summer, sorted.

Soft sun hats for little noggins, splash-proof smocks for messy munchers and bows in every shade of sweet. Free standard shipping on orders over $70.

Laughing baby in a pink wide brim sun hat by the sand dunes

Mealtime mayhem, handled

Messy eaters welcome. Outfits, saved.

Waterproof smocks that cover arms, tummy and lap, then rinse clean in a jiffy. Avocado, blueberries, finger paint: bring it on. Buy 2, get 50% off the second.

Baby in a light blue gingham short sleeve smock bib eating blueberries

Strawberry season is here

Pretty in pink gingham. Berry-proof, too.

Our long sleeve gingham smock covers arms, tummy and lap, so juicy strawberries stay off the good outfit. Soft, sweet and easy to rinse clean. Buy 2, get 50% off the second.

Smiling baby in a pink gingham long sleeve smock eating strawberries in a high chair

Waterproof smocks for messy little munchers. Food on the smock, not on the outfit.

Baby Smocks & Smock Bibs: Australia's Biggest Range

View all

Over forty shades of soft, stretchy bows. Hair totally optional.

Baby Headbands & Bows: Bow Selection

View all

Too cool for the sun, too cute for words. Grab any 2 pairs for $15.95.

Baby Sunglasses: Shady Babies

View all

Tiny heads, big compliments. Snug turbans, beanies and hats, newborn to toddler.

Baby Turbans, Hats & Beanies: Head Turners

View all

Three things to love about Sommerfugl

Small things for small people. Cute enough for photos, tough enough for dinner.

Free shipping over $70

Standard shipping is a flat $9.95, and free once your order reaches $70. Everything posts from Melbourne.

Out the door in a flash

Packed in Melbourne and on its way in 1 to 2 business days. Faster than nap time, usually.

Soft, simple, sweet

Gentle bands, wipe-clean smocks and soft shades that mix and match, from newborn to toddler.

Little guides for big moments

Baby in a cream wide brim sun hat sitting in the shade of a treesize guideBaby Sun Hat Size Chart: Measure Once, Shade Properly

How to measure your baby's head and pick the right sun hat size: 50cm, 52cm or 54cm, plus a quick fit check.

Read more →