Made for little moments.

Bows, smocks, comforters, sunnies

The pretty one, the practical one, the one you cannot lose, and the one you will. Shipped from Melbourne, in far too many colours.

Express local dispatch

Ordered before 1pm on a weekday, posted from Melbourne the same day.

A real person replies

Email us and you get a human, usually the same day, never a chatbot.

A colour for every outfit

Bows in 46 shades, so you can match the outfit rather than settle for what is left.

Baby Comforters & Toys: Snuggle Squad

First friends, chosen carefully. Soft comforters and security blankets in bunny, lion, deer and hippo, small enough to be dragged absolutely everywhere. Choose a face you can tolerate looking at every single day for the next two years.

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Shop by collection

Baby Smocks & Bibs: Mess Detectives

Solids are a contact sport, and this is the protective gear. Long sleeve and short sleeve smock bibs, plus the silicone wipe clean options, in prints that will comfortably outlast the pumpkin. Put one on before the spoon comes out, not after.

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Baby Hair Clips: Clip Service

Snap clips sized for hair that barely exists yet. Daisies, florals and simple bows on gentle clasps that hold without pulling. For the stage when a headband starts being removed on principle.

Tiny Baby Bows: Small but Mighty

Dainty bows for heads that have not grown much hair yet. The Tinka range sits small and soft, so nothing overwhelms a newborn fringe or a four month old's wispy bit at the front. Small things, doing an enormous amount of work in photographs.

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Baby Headbands & Bows: Bow Selection

Every baby headband and bow in the shop, herded into one tidy place. Over forty colours across cable knit, waffle, lace and soft nylon, sized newborn to toddler. Pick a shade, pick a knot, and let the hair catch up later.

Ten per cent off, and first dibs on restocks

Colours sell out quickly and we restock in small runs. Get told before the grid does.

One email a week at most. Unsubscribe whenever you like.

Frequently asked questions

What is the return policy?

Our goal is for every customer to be totally satisfied with their purchase. If this isn't the case, let us know and we'll do our best to work with you to make it right.

Are any purchases final sale?

We are unable to accept returns on certain items. These will be carefully marked before purchase.

When will I get my order?

We will work quickly to ship your order as soon as possible. Once your order has shipped, you will receive an email with further information. Delivery times vary depending on your location.

Where are your products manufactured?

Our products are manufactured both locally and globally. We carefully select our manufacturing partners to ensure our products are high quality and a fair value.

How much does shipping cost?

Shipping is calculated based on your location and the items in your order. You will always know the shipping price before you purchase.