The turban has been around for thousands of years. It's appeared on the heads of royalty, religious leaders, and Hollywood starlets. And now, in a delightful twist, it's wrapped around the heads of babies in cafés from Melbourne to Manchester.
How did we get here?
A Brief History
Turbans originated in the Middle East and South Asia, serving practical, cultural, and religious purposes. They protected heads from sun, indicated social status, and carried deep spiritual significance. In the twentieth century, Western fashion adopted the turban as a style statement — think Carmen Miranda, Erykah Badu, and the old Hollywood glamour of the 1940s.
The Baby Turban Boom
Baby turbans entered mainstream fashion around 2015, driven largely by Instagram. Parents discovered that a simple headwrap could transform a plain outfit into something photograph-worthy. The look is bold, a little retro, and undeniably adorable.
Our turbans and headwraps are designed with soft stretch fabric that's gentle on baby skin. They provide more coverage than a standard headband, which means they also offer a touch of warmth on cooler days.
Who Suits a Turban?
Everyone. Honestly. Turbans suit round faces, long faces, no hair, lots of hair. The fabric creates its own shape, so it works regardless of what's underneath. They're particularly gorgeous on newborns — all that fabric wrapped around a tiny head creates the most incredible proportions.
Styling Tips
Pair a turban with a simple onesie and let the headwrap be the statement. Neutral turbans (latte, ivory, chalk) go with everything. Bold colours (mustard, flamingo, teal) work when the outfit is kept simple. Add baby sunglasses for maximum personality.
Care and Wear
Our turbans are machine-washable and hold their shape through multiple washes. The nylon base is stretchy enough to fit newborns through to toddlers without leaving marks. They're lightweight, breathable, and designed to stay put — even on the most wriggly of heads.
Explore our full turban collection and see what all the fuss is about.
